The first day of school is an unforgettable milestone — and here you'll find everything that makes the start of school even nicer, more practical, and more personal. From lovingly designed school cones (Schultüten) to personalised companions and useful everyday helpers: our selection combines child-friendly design with reliable quality.

Whether for preschoolers and freshly minted school children (around 5–7 years) or as a gift idea for parents, grandparents, and godparents: discover well-thought-out products that genuinely help in the school day. Lunch boxes and drinking bottles accompany the morning, pencil cases and gym bags keep things organised, and name labels prevent mix-ups — many items are available in different motifs and can be personalised.

We pay attention to quality materials and clean workmanship so everything copes well with the busy start of school. Robust surfaces, durable prints, and easy-care textiles are ideal for daily use — and perfect as a highlight in the school cone, for the first school photo, or as a thoughtful gesture. For coordinated sets, motifs and colours combine wonderfully.